Folsom, CA, December 02, 2010 -- Fidelis Marketing successfully organized a Turkey Drive at car dealerships to benefit the Sacramento Food Bank. Fidelis Marketing, a direct mail marketing company servicing over 1500 clients nationwide, organized their largest Turkey Drive to date, donating 200 turkeys.
Jeff Garcia, President of Fidelis, said about the fundraiser, “It was extremely successful for the car dealerships. The public response at the dealerships resulted in additional vehicle sales and a stimulus to the dealers’ local economies.”
The public, responding to promotional advertising by visiting participating dealerships to inquire about a car as a result of the Fidelis mail drops, received a gift certificate for a free turkey. In addition, with each 1,000-piece mail drop that car dealers ran in alliance with Fidelis Marketing, the local Sacramento Food Bank also received a donated turkey.
Asked about the Turkey Drive, Garcia commented, “We formerly only did half of the event. With this year’s tough economy and so many families struggling, our staff felt it was important to add the second half of the promotion and do our part locally to donate the additional turkeys to the local Food Bank based on the national participation.”
Garcia, also a former Marine, enlisted the help of the Sacramento Motor T and Maintenance Division Marines. In response, they provided a 7-ton Marine Corps truck and a group of Marines to help deliver the turkeys to the Food Bank.
Responding to questions on who was involved, Garcia said, “Our staff of 27 participated in selling the promotions to the dealers. In addition, our staff put in countless hours and their own money to the cause. Safeway sold us the turkeys at a bulk rate as a contribution to the cause, and the Sacramento Marines participated in the delivery and donated their time and vehicle.”
Fidelis staff aims to recruit more participants next year and deliver 500 turkeys to the Sacramento Food Bank.
Fidelis Marketing, Inc.
Established in 2007, Fidelis Marketing, Inc, located in Folsom, CA, is a private company specializing in Direct Mail advertising. Many car dealerships nationwide rely on Fidelis Marketing to improve their branding image and sales volume. Visit http://www.nicefido.com for more information about their direct mail services.
Jeff Garcia, President
Fidelis Marketing, Inc.
Toll Free 866.400.FIDO